In the news: growing need for “corporate storytellers”

In our world’s changing media, social media, and overall communications landscape, companies are seeking effective ways to communicate meaningfully with their customers and communities. More and more, companies are hiring “corporate storytellers” – those of us who present companies via “the written word” on all the mediums that are part of “corporate branding.”

Check out the Wall Street Journal’s December 12, 2025 article on the growing need for “corporate storytellers” (by the way, WSJ came up with a great “corporate campfire” image for the story!).

Kim Burkhardt provides writing services – including “corporate storytelling” – at Burkhardt Writing Services. Contact us about your wordsmithing and storytelling needs.