Great writing is immediately recognizable. Well-written content is like the “no explanation needed” photo shown above – the audience is immediately drawn in.
I – like any other writer – am happy to acknowledge writers who come up with great eye-catching phrases to draw in an audience:
- Vauhini Vara’s book title: Searches: Selfhood in the Digital Age
- Carlos Ruiz Zafon’s book title: The Shadow of the Wind
- Kerri Andrew’s book title: Wanderers: A History of Women Walking
- Ruth Sidansky’s book title: In Silence – Growing Up Hearing in a Deaf World
- Gotham’s annual ghostwriter’s conference: The Gathering of the Ghosts
My cat Snoopy (shown above) rightfully earned his full name: Snoopy Grumpy Monkey Monster. When I would hold him, he would purr as I would sing his own personal jingle to him: “Snoopy Grumpy Monkey Monster, Monster Boy. Snoopy is one Monster Boy.” He knew that this was his own personal song. Humans smile at the rhymed humor.
When people go looking for a writing consultant (such as myself), they may or may not have the words to articulate what they’d like to receive for a final product, though they’ll “know it” if they receive good written content. Quality writing has an artful blend of the following:
- A mix of great phraseology (such as that shown above)
- An ability to explain ideas cogently on paper (i.e. Clarity from “The 4 C’s” of journalism combined with an ability to bring forth “interesting readability” (engaging, insightful)
- Good writing mechanics – the ability to be concise, etc.
- An understanding of how much descriptive color and explanatory context to bring to the page to make ideas relevant to the reader (i.e., the reader would take less interest in the phrase “Snoopy Grumpy Monkey Monster” without having first seen a photo of a mischievous, good-looking cat “in action” to associate with the entertaining nick name)……
Burkhardt Writing Services would like to hear from you about your wordsmith needs. We just might be the writing consultant you are seeking.
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Kim Burkhardt provides writing services – including ghostwriting, “corporate storytelling,” articles, how-to manuals, and editing – at Burkhardt Writing Services. Contact us about your wordsmithing and storytelling needs.
